{"id":5454,"date":"2026-11-04T19:50:16","date_gmt":"2026-11-04T18:50:16","guid":{"rendered":"https:\/\/minuitdorsay.com\/?p=5454"},"modified":"2026-11-05T11:08:52","modified_gmt":"2026-11-05T10:08:52","slug":"branding-restaurant-allumettes-cartes-le-change","status":"publish","type":"post","link":"https:\/\/minuitdorsay.com\/en\/branding-restaurant-allumettes-cartes-le-change\/","title":{"rendered":"Allumettes, cartes, dessous de verre : l\u2019identit\u00e9 dans les d\u00e9tails"},"content":{"rendered":"<style>body.postid-5454 .md-article-prose h2.wp-block-heading{font-size:clamp(26px,2.3vw,34px)!important;line-height:1.15!important;font-weight:400!important;margin:32px 0 14px!important;letter-spacing:-.025em}body.postid-5454 .md-article-prose .wp-block-gallery{display:grid!important;grid-template-columns:repeat(2,minmax(0,1fr))!important;gap:12px!important;margin:18px 0 24px!important}body.postid-5454 .md-article-prose .wp-block-gallery figure.wp-block-image{width:auto!important;margin:0!important;max-width:100%!important;display:block!important}body.postid-5454 .md-article-prose .wp-block-gallery img{width:100%!important;height:auto!important;object-fit:contain!important}body.postid-5454 .md-article-prose .wp-block-gallery figcaption{position:static!important;background:none!important;color:inherit!important;padding:8px 0!important;font-size:12px!important}@media(max-width:600px){body.postid-5454 .md-article-prose h2.wp-block-heading{margin-top:26px!important}body.postid-5454 .md-article-prose .wp-block-gallery{gap:8px!important}}<\/style>\n\n\n\n<p class=\"wp-block-paragraph\">J\u2019aime beaucoup regarder les petits objets dans les h\u00f4tels et les restaurants. Les menus, les verres, les sachets de sucre, les allumettes\u2026 Ce sont souvent des choses toutes simples, mais quand elles sont pens\u00e9es ensemble, on se souvient du lieu jusque dans ces d\u00e9tails.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">L\u2019H\u00f4tel Amour, un nom que l\u2019on retrouve partout<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019H\u00f4tel Amour est un bon exemple de ce que j\u2019aime. On retrouve \u00ab Amour \u00bb sur les menus, les verres, les sachets de sucre et les objets de l\u2019h\u00f4tel. \u00c0 force de le croiser pendant le s\u00e9jour, le nom devient familier. M\u00eame un verre pos\u00e9 sur une table suffit \u00e0 nous rappeler o\u00f9 l\u2019on est.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">J\u2019en parle sur mon blog, o\u00f9 j\u2019ai racont\u00e9 <a href=\"https:\/\/tamarachaudesaigues.com\/actualites\/lifestyle\/hotel-amour-nice\/\">mes s\u00e9jours \u00e0 l\u2019H\u00f4tel Amour Nice<\/a> et <a href=\"https:\/\/tamarachaudesaigues.com\/actualites\/food\/restaurant-hotel-amour-paris-avis\/\">mon d\u00eener \u00e0 celui de Paris<\/a>. J\u2019aime notamment regarder les objets propos\u00e9s dans le hall. Ils donnent envie de garder un petit souvenir de l\u2019endroit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce que je trouve int\u00e9ressant, c\u2019est que ces objets font d\u00e9j\u00e0 partie de notre visite. On lit le menu, on boit dans le verre, on prend un sucre avec son caf\u00e9. Le nom accompagne ces moments sans que l\u2019on ait besoin de lui consacrer une grande explication.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-2 wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"1024\" data-id=\"5507\" src=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/11\/Hotel-Amour-Nice-\u2014-verre-grave-Amour.jpg\" alt=\"Verre \u00e0 vin grav\u00e9 Amour sur une table au restaurant de l\u2019H\u00f4tel Amour Nice.\" class=\"wp-image-5507\" srcset=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/11\/Hotel-Amour-Nice-\u2014-verre-grave-Amour.jpg 768w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/11\/Hotel-Amour-Nice-\u2014-verre-grave-Amour-225x300.jpg 225w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/11\/Hotel-Amour-Nice-\u2014-verre-grave-Amour-9x12.jpg 9w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1578\" height=\"1920\" data-id=\"3245\" src=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/06\/hotel-amour-nice-photographie-identite-visuelle.webp\" alt=\"\u00c9tiquette de chambre de l\u2019H\u00f4tel Amour Nice pos\u00e9e sur une table en bois.\" class=\"wp-image-3245\" srcset=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/06\/hotel-amour-nice-photographie-identite-visuelle.webp 1578w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/06\/hotel-amour-nice-photographie-identite-visuelle-247x300.webp 247w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/06\/hotel-amour-nice-photographie-identite-visuelle-842x1024.webp 842w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/06\/hotel-amour-nice-photographie-identite-visuelle-768x935.webp 768w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/06\/hotel-amour-nice-photographie-identite-visuelle-1262x1536.webp 1262w\" sizes=\"(max-width: 1578px) 100vw, 1578px\" \/><\/figure>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">H\u00f4tel Amour Nice \u2014 photographies : Tamara Chaudesaigues.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Au Change, les allumettes, les cartes et les dessous de verre<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour Le Change, j\u2019ai travaill\u00e9 l\u2019identit\u00e9 visuelle et ses d\u00e9clinaisons sur les supports du caf\u00e9. J\u2019aime cette partie du projet parce que l\u2019on sort du logo seul : on imagine ce que les gens vont avoir entre les mains et retrouver autour de leur table.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les allumettes, les cartes et les dessous de verre permettent de retrouver le m\u00eame caf\u00e9 \u00e0 plusieurs moments. On n\u2019a pas besoin de leur donner exactement la m\u00eame mise en page. Le nom, les caract\u00e8res et les couleurs font le lien, et chaque objet garde son usage.<\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-3 wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex\">\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"5316\" src=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/le-change-cartes-visite-graphiste-paris-683x1024.jpg\" alt=\"Cartes de visite bleues et blanches Le Change pos\u00e9es sur une chaise.\" class=\"wp-image-5316\" srcset=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/le-change-cartes-visite-graphiste-paris-683x1024.jpg 683w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/le-change-cartes-visite-graphiste-paris-200x300.jpg 200w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/le-change-cartes-visite-graphiste-paris-768x1151.jpg 768w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/le-change-cartes-visite-graphiste-paris-1025x1536.jpg 1025w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/le-change-cartes-visite-graphiste-paris-1367x2048.jpg 1367w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/le-change-cartes-visite-graphiste-paris-8x12.jpg 8w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/le-change-cartes-visite-graphiste-paris-scaled.jpg 1708w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1707\" height=\"2560\" data-id=\"5333\" src=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-allumettes-bordeaux-design-graphique-paris-scaled.jpg\" alt=\"Carnet d\u2019allumettes bordeaux ouvert et \u00e9tui Le Change pr\u00e9sent\u00e9s sur un plateau m\u00e9tallique.\" class=\"wp-image-5333\"\/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"683\" height=\"1024\" data-id=\"5325\" src=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/le-change-monogramme-c-identite-visuelle-paris-683x1024.jpg\" alt=\"Trois supports bleu, blanc et bordeaux portant le monogramme C du Change.\" class=\"wp-image-5325\" srcset=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/le-change-monogramme-c-identite-visuelle-paris-683x1024.jpg 683w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/le-change-monogramme-c-identite-visuelle-paris-200x300.jpg 200w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/le-change-monogramme-c-identite-visuelle-paris-768x1152.jpg 768w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/le-change-monogramme-c-identite-visuelle-paris-1024x1536.jpg 1024w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/le-change-monogramme-c-identite-visuelle-paris-1365x2048.jpg 1365w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/le-change-monogramme-c-identite-visuelle-paris-8x12.jpg 8w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/le-change-monogramme-c-identite-visuelle-paris-scaled.jpg 1707w\" sizes=\"(max-width: 683px) 100vw, 683px\" \/><\/figure>\n<\/figure>\n\n\n\n<style>body.postid-5454 .md-article-prose .wp-block-gallery.columns-3{grid-template-columns:repeat(3,minmax(0,1fr))!important;align-items:start!important}body.postid-5454 .md-article-prose .wp-block-gallery.columns-3 img{aspect-ratio:2\/3!important;object-fit:cover!important}<\/style>\n\n\n\n<h2 class=\"wp-block-heading\">Des objets que l\u2019on utilise, et parfois que l\u2019on garde<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Un menu doit d\u2019abord \u00eatre agr\u00e9able \u00e0 lire. Une carte doit permettre de retrouver une adresse. Un dessous de verre a sa place sur la table. C\u2019est \u00e0 partir de ces usages que je pr\u00e9f\u00e8re travailler, en choisissant les supports dont le restaurant a r\u00e9ellement besoin.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Et parfois, on repart avec une carte ou un carnet d\u2019allumettes parce qu\u2019il nous pla\u00eet. Je trouve \u00e7a assez chouette qu\u2019un petit objet puisse garder le souvenir d\u2019un lieu. C\u2019est aussi ce qui me pla\u00eet dans le travail de l\u2019H\u00f4tel Amour : le nom existe bien au-del\u00e0 de l\u2019enseigne.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Vous pouvez d\u00e9couvrir <a href=\"https:\/\/minuitdorsay.com\/en\/projet\/le-change-avignon\/\">l\u2019ensemble du projet Le Change<\/a> et <a href=\"https:\/\/minuitdorsay.com\/en\/creation-menu-restaurant-le-change\/\">l\u2019article consacr\u00e9 \u00e0 sa carte<\/a>. Si vous avez un caf\u00e9, un restaurant ou un h\u00f4tel et souhaitez travailler ces supports, <a href=\"https:\/\/minuitdorsay.com\/en\/contact\/\">vous pouvez m\u2019\u00e9crire pour m\u2019en parler<\/a>.<\/p>\n\n\n\n<style id=\"md-journal-rhythm-5454\">body.postid-5454 .md-article-prose h2.wp-block-heading{font-size:clamp(26px,2.3vw,34px)!important;line-height:1.15!important;font-weight:400!important;letter-spacing:-.025em!important;margin:32px 0 14px!important}body.postid-5454 .md-article-prose h3.wp-block-heading{font-size:22px!important;line-height:1.25!important;font-weight:400!important;margin:24px 0 12px!important}body.postid-5454 .md-article-prose p{margin-top:0!important;margin-bottom:18px!important}body.postid-5454 .md-article-prose>figure.wp-block-image,body.postid-5454 .md-article-prose>figure.wp-block-gallery{margin-top:18px!important;margin-bottom:24px!important}body.postid-5454 .md-article-prose figcaption{font-size:12px!important;line-height:1.4!important} @media(max-width:600px){body.postid-5454 .md-article-prose h2.wp-block-heading{font-size:26px!important;margin-top:26px!important}body.postid-5454 .md-article-prose p{margin-bottom:16px!important}}<\/style>","protected":false},"excerpt":{"rendered":"<p>J\u2019aime beaucoup regarder les petits objets dans les h\u00f4tels et les restaurants. Les menus, les verres, les sachets de sucre, les allumettes\u2026 Ce sont souvent des choses toutes simples, mais quand elles sont pens\u00e9es ensemble, on se souvient du lieu jusque dans ces d\u00e9tails. L\u2019H\u00f4tel Amour, un nom que l\u2019on retrouve partout L\u2019H\u00f4tel Amour est [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":5455,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[57,32],"tags":[15,13,14,52],"class_list":["post-5454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hospitality","category-identite","tag-branding","tag-design-graphique","tag-identite-visuelle","tag-restaurant"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Branding restaurant : les objets du Change | Minuit d\u2019Orsay<\/title>\n<meta name=\"description\" content=\"Menus, verres, allumettes : comment les objets rendent un lieu reconnaissable. 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