{"id":5421,"date":"2026-11-02T17:54:08","date_gmt":"2026-11-02T16:54:08","guid":{"rendered":"https:\/\/minuitdorsay.com\/?p=5421"},"modified":"2026-11-05T11:08:57","modified_gmt":"2026-11-05T10:08:57","slug":"pepe-ronchon-site-deux-restaurants-paris","status":"publish","type":"post","link":"https:\/\/minuitdorsay.com\/en\/pepe-ronchon-site-deux-restaurants-paris\/","title":{"rendered":"P\u00e9p\u00e9 Ronchon : deux restaurants, un m\u00eame site"},"content":{"rendered":"<style>\nbody.postid-5421 header.elementor-location-header{background:transparent!important;mix-blend-mode:normal!important}\n@media(min-width:1025px){body.postid-5421 header.elementor-location-header .md-studio-header{background:linear-gradient(to right,transparent 50%,#fff 50%)!important}}\nbody.postid-5421 header.elementor-location-header :is(a,.elementor-heading-title,.elementor-item,.elementor-menu-toggle){color:#111!important}\n@media(max-width:48rem){\nbody.postid-5421 .elementor-element-a47c1002:not(.elementor-sticky__spacer){position:relative!important;top:auto!important;left:auto!important;right:auto!important;width:100%!important;transform:none!important;margin:0!important}\nbody.postid-5421 .elementor-element-a47c1002.elementor-sticky__spacer{display:none!important}\n}\nbody.postid-5421 header.elementor-location-header *{mix-blend-mode:normal!important;color:#111!important}\nbody.postid-5421 header.elementor.elementor-4141.elementor-location-header .md-studio-header :is(a,span,.elementor-heading-title,.elementor-item){color:#111!important}\n@media(min-width:1025px){body.postid-5421 header.elementor.elementor-4141.elementor-location-header .md-studio-header :is(.md-studio-brand,.md-studio-menu) :is(a,span,.elementor-heading-title,.elementor-item){color:#fff!important}}\n<\/style>\n\n\n\n<p class=\"wp-block-paragraph\">Deux restaurants peuvent partager un nom et une histoire tout en donnant envie de venir pour des raisons diff\u00e9rentes. Leur site doit rendre cette relation compr\u00e9hensible d\u00e8s les premi\u00e8res pages : o\u00f9 aller, quelle cuisine d\u00e9couvrir, quelle carte consulter et comment r\u00e9server.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour P\u00e9p\u00e9 Ronchon, ce projet de site de restaurant \u00e0 Paris devait r\u00e9unir Pizza, rue Saint-Lazare, et Vino, rue de Montyon, dans le 9e arrondissement. Avec Minuit d\u2019Orsay, j\u2019ai travaill\u00e9 la refonte du site internet, le webdesign, le d\u00e9veloppement, la photographie et le r\u00e9f\u00e9rencement local.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">R\u00e9unir deux adresses sans effacer leurs diff\u00e9rences<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le besoin \u00e9tait de pr\u00e9senter les deux restaurants dans un m\u00eame site, avec une place claire pour chacun. Le nom P\u00e9p\u00e9 Ronchon cr\u00e9e le lien ; les images, les contenus et les pages de chaque adresse permettent ensuite de distinguer les lieux.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">La difficult\u00e9 de conception tenait \u00e0 cette double lecture. Il fallait montrer une maison commune et permettre de choisir un restaurant, puis de retrouver les informations qui lui correspondent. Une navigation trop uniforme aurait laiss\u00e9 peu de place aux diff\u00e9rences ; deux parcours compl\u00e8tement s\u00e9par\u00e9s auraient rendu le lien moins \u00e9vident.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Commencer par les lieux<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">L\u2019accueil ouvre la visite sur les images des restaurants. Les adresses et les acc\u00e8s principaux accompagnent cette entr\u00e9e. Le visiteur d\u00e9couvre une atmosph\u00e8re tout en disposant de premiers rep\u00e8res pour s\u2019orienter.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Les photographies et les vid\u00e9os occupent une place importante dans la direction visuelle. Elles doivent fonctionner avec les textes et les liens : le contraste, l\u2019emplacement des informations et les espaces de lecture font donc partie du travail de mise en page.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Donner un choix clair : Pizza ou Vino<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La d\u00e9couverte des deux restaurants constitue une \u00e9tape centrale du parcours. Elle permet de choisir une adresse avant d\u2019entrer dans ses pages et ses contenus.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/pepe-ronchon-portfolio-02-pizza-vino-1024x683.webp\" alt=\"\u00c9cran de s\u00e9lection des restaurants Pizza et Vino sur le site P\u00e9p\u00e9 Ronchon.\" class=\"wp-image-5378\" srcset=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/pepe-ronchon-portfolio-02-pizza-vino-1024x683.webp 1024w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/pepe-ronchon-portfolio-02-pizza-vino-300x200.webp 300w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/pepe-ronchon-portfolio-02-pizza-vino-768x512.webp 768w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/pepe-ronchon-portfolio-02-pizza-vino-1536x1024.webp 1536w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/pepe-ronchon-portfolio-02-pizza-vino-18x12.webp 18w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/pepe-ronchon-portfolio-02-pizza-vino.webp 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">L\u2019\u00e9cran de s\u00e9lection Pizza et Vino sur le site P\u00e9p\u00e9 Ronchon. Webdesign et d\u00e9veloppement : Minuit d\u2019Orsay.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u00c0 partir de ce choix, chaque univers rassemble sa pr\u00e9sentation, sa carte et les acc\u00e8s utiles \u00e0 une visite. La navigation aide ainsi \u00e0 passer d\u2019une premi\u00e8re impression \u00e0 une information pr\u00e9cise, sans demander au visiteur de conna\u00eetre d\u00e9j\u00e0 les deux restaurants.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce principe concerne beaucoup de sites qui pr\u00e9sentent plusieurs lieux : le point d\u2019entr\u00e9e commun doit orienter vers des informations propres \u00e0 chaque adresse. Le nom du restaurant choisi doit rester compr\u00e9hensible au fil du parcours.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Photographier ce qui distingue chaque restaurant<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">J\u2019ai r\u00e9alis\u00e9 les photographies du projet pour montrer les lieux, la cuisine et les personnes qui les font vivre. Ces images contribuent \u00e0 la pr\u00e9sentation de Pizza et de Vino, au m\u00eame titre que les textes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une vue de salle situe le restaurant ; une image de cuisine ou un portrait apporte une autre information. Leur s\u00e9lection et leur place dans les pages permettent de varier la lecture et de donner une pr\u00e9sence \u00e0 chaque lieu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/pepe-ronchon-portfolio-04-vino-restaurant-1024x683.webp\" alt=\"Pr\u00e9sentation du restaurant Vino sur le site P\u00e9p\u00e9 Ronchon, avec textes et photographies du lieu.\" class=\"wp-image-5380\" srcset=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/pepe-ronchon-portfolio-04-vino-restaurant-1024x683.webp 1024w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/pepe-ronchon-portfolio-04-vino-restaurant-300x200.webp 300w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/pepe-ronchon-portfolio-04-vino-restaurant-768x512.webp 768w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/pepe-ronchon-portfolio-04-vino-restaurant-1536x1024.webp 1536w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/pepe-ronchon-portfolio-04-vino-restaurant-18x12.webp 18w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/pepe-ronchon-portfolio-04-vino-restaurant.webp 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">La pr\u00e9sentation de Vino associe textes, photographies du restaurant et images de cuisine. Photographie et webdesign : Minuit d\u2019Orsay.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ce travail rejoint <a href=\"https:\/\/minuitdorsay.com\/en\/photographie-identite-visuelle\/\">la place de la photographie dans une identit\u00e9 visuelle<\/a>. Les images sont pens\u00e9es avec le site et ses formats de pr\u00e9sentation, pour participer \u00e0 son caract\u00e8re et \u00e0 la compr\u00e9hension du projet.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Faciliter l\u2019acc\u00e8s aux cartes et \u00e0 la r\u00e9servation<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Apr\u00e8s avoir d\u00e9couvert un restaurant, on cherche souvent des informations tr\u00e8s concr\u00e8tes. La carte, l\u2019adresse et l\u2019acc\u00e8s \u00e0 la r\u00e9servation doivent \u00eatre faciles \u00e0 retrouver. Le site rassemble ces \u00e9tapes dans un parcours commun aux deux adresses.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/pepe-ronchon-portfolio-08-reserver-1024x683.webp\" alt=\"Page de r\u00e9servation du site P\u00e9p\u00e9 Ronchon permettant de choisir entre Pizza et Vino.\" class=\"wp-image-5384\" srcset=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/pepe-ronchon-portfolio-08-reserver-1024x683.webp 1024w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/pepe-ronchon-portfolio-08-reserver-300x200.webp 300w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/pepe-ronchon-portfolio-08-reserver-768x512.webp 768w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/pepe-ronchon-portfolio-08-reserver-1536x1024.webp 1536w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/pepe-ronchon-portfolio-08-reserver-18x12.webp 18w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/pepe-ronchon-portfolio-08-reserver.webp 1800w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">La page de r\u00e9servation permet de choisir entre Pizza et Vino. Interface du site P\u00e9p\u00e9 Ronchon par Minuit d\u2019Orsay.<\/figcaption><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Le d\u00e9veloppement sous WordPress accompagne cette organisation : pages de pr\u00e9sentation, cartes, journal et r\u00e9servation structurent la visite. La mise en page a \u00e9galement \u00e9t\u00e9 adapt\u00e9e aux \u00e9crans d\u2019ordinateur et de t\u00e9l\u00e9phone.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ces questions font partie des \u00e9l\u00e9ments \u00e0 pr\u00e9voir pour <a href=\"https:\/\/minuitdorsay.com\/en\/creation-site-internet-restaurant\/\">cr\u00e9er ou refondre un site de restaurant<\/a> : les contenus, la navigation et les fonctions doivent \u00eatre envisag\u00e9s ensemble.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Relier chaque lieu \u00e0 son adresse<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">La mission comprend aussi le r\u00e9f\u00e9rencement local. Avec deux restaurants dans le m\u00eame arrondissement, l\u2019enjeu consiste \u00e0 associer chaque \u00e9tablissement \u00e0 sa localisation et \u00e0 son offre, avec des informations coh\u00e9rentes.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ce travail concerne les contenus et les rep\u00e8res pratiques du site. Il accompagne la d\u00e9couverte des restaurants et les recherches li\u00e9es \u00e0 chaque adresse. Chaque adresse doit rester identifiable, depuis sa pr\u00e9sentation jusqu\u2019aux informations qui permettent de pr\u00e9parer une visite.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Un m\u00eame site, deux parcours identifiables<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le site permet aujourd\u2019hui de d\u00e9couvrir Pizza et Vino, de consulter leurs cartes, de retrouver leurs adresses et d\u2019acc\u00e9der \u00e0 la r\u00e9servation depuis un m\u00eame ensemble. Les images donnent le ton, puis les pages accompagnent la pr\u00e9paration d\u2019une visite.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour Minuit d\u2019Orsay, ce projet r\u00e9unit quatre dimensions du travail : comprendre les lieux, construire leurs interfaces, produire les photographies et d\u00e9velopper le site. Leur coh\u00e9rence se v\u00e9rifie dans le parcours, d\u2019une premi\u00e8re image jusqu\u2019\u00e0 l\u2019information recherch\u00e9e.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour d\u00e9couvrir les restaurants du point de vue de la visite, j\u2019ai racont\u00e9 <a href=\"https:\/\/tamarachaudesaigues.com\/actualites\/food\/pepe-ronchon-pizza-vino-restaurant-italien-paris-9\/\">mon d\u00e9jeuner chez Pizza et mon d\u00eener chez Vino<\/a> sur mon blog personnel, avec les photographies et mes impressions sur les deux adresses.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/groupepeperonchon.fr\/\">Visiter le site P\u00e9p\u00e9 Ronchon<\/a> \u00b7 <a href=\"https:\/\/minuitdorsay.com\/en\/projet\/pepe-ronchon\/\">D\u00e9couvrir le projet du studio<\/a><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vous souhaitez r\u00e9unir plusieurs adresses ou refaire le site de votre restaurant ? <a href=\"https:\/\/minuitdorsay.com\/en\/contact\/\">Parlons de votre projet.<\/a><\/strong><\/p>\n\n\n\n<style id=\"md-journal-rhythm-5421\">body.postid-5421 .md-article-prose h2.wp-block-heading{font-size:clamp(26px,2.3vw,34px)!important;line-height:1.15!important;font-weight:400!important;letter-spacing:-.025em!important;margin:32px 0 14px!important}body.postid-5421 .md-article-prose h3.wp-block-heading{font-size:22px!important;line-height:1.25!important;font-weight:400!important;margin:24px 0 12px!important}body.postid-5421 .md-article-prose p{margin-top:0!important;margin-bottom:18px!important}body.postid-5421 .md-article-prose>figure.wp-block-image,body.postid-5421 .md-article-prose>figure.wp-block-gallery{margin-top:18px!important;margin-bottom:24px!important}body.postid-5421 .md-article-prose figcaption{font-size:12px!important;line-height:1.4!important} @media(max-width:600px){body.postid-5421 .md-article-prose h2.wp-block-heading{font-size:26px!important;margin-top:26px!important}body.postid-5421 .md-article-prose p{margin-bottom:16px!important}}<\/style>","protected":false},"excerpt":{"rendered":"<p>R\u00e9unir Pizza et Vino sur un m\u00eame site : les choix de webdesign, de photographie, de d\u00e9veloppement et de SEO local pour P\u00e9p\u00e9 Ronchon \u00e0 Paris.<\/p>","protected":false},"author":2,"featured_media":5385,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_hide_featured_image":false,"_jetpack_featured_image_duplicate_dismissed":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[57,56],"tags":[22,36,68,55],"class_list":["post-5421","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hospitality","category-webdesign","tag-paris","tag-photographie","tag-refonte-site-internet-restaurant","tag-webdesign-restaurant"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Site de restaurant \u00e0 Paris : P\u00e9p\u00e9 Ronchon | Minuit 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