{"id":4346,"date":"2026-09-08T17:41:54","date_gmt":"2026-09-08T15:41:54","guid":{"rendered":"https:\/\/minuitdorsay.com\/?p=4346"},"modified":"2026-10-11T10:40:52","modified_gmt":"2026-10-11T08:40:52","slug":"webdesign-mode-beaute","status":"publish","type":"post","link":"https:\/\/minuitdorsay.com\/en\/webdesign-mode-beaute\/","title":{"rendered":"Webdesign mode et beaut\u00e9 : relier les produits, les images et le site"},"content":{"rendered":"<div class=\"wp-block-group is-layout-constrained wp-container-core-group-is-layout-a6524cdd wp-block-group-is-layout-constrained\">\n\n<p class=\"wp-block-paragraph\">Une campagne, un packaging et un site peuvent utiliser le m\u00eame logo sans donner la m\u00eame impression. Le cadrage des images, les tailles de texte, les couleurs et l\u2019ordre des informations participent \u00e0 cette diff\u00e9rence. Pour une marque de mode ou de beaut\u00e9, je regarde donc ce qui existe autour du produit avant de concevoir les pages.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chez Minuit d\u2019Orsay, \u00e0 Paris, ce travail porte sur les choix visuels et les parcours : ce que le visiteur d\u00e9couvre d\u2019abord, les renseignements qu\u2019il doit trouver et l\u2019action qu\u2019il pourra faire. Les projets ci-dessous montrent des p\u00e9rim\u00e8tres diff\u00e9rents, de l\u2019\u00e9tude de collection \u00e0 l\u2019organisation d\u2019une biblioth\u00e8que d\u2019images.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Une collection et un produit de beaut\u00e9 ne demandent pas les m\u00eames informations<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pour une marque de mode, les silhouettes, les coupes, les mati\u00e8res et les tailles doivent trouver leur place. <a href=\"https:\/\/minuitdorsay.com\/en\/site-internet-marque-de-mode\/\">Le site d\u2019une marque de mode<\/a> peut r\u00e9unir campagnes, collections et fiches produit. Dans la beaut\u00e9, le site doit expliquer les produits, leur usage et les informations utiles au choix : <a href=\"https:\/\/minuitdorsay.com\/en\/site-internet-marque-de-beaute\/\">ces besoins sont d\u00e9taill\u00e9s dans l\u2019article consacr\u00e9 aux marques de beaut\u00e9<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Le travail commun concerne la hi\u00e9rarchie, les images, la lisibilit\u00e9 et les rep\u00e8res de la marque. Les contenus pr\u00e9cis d\u00e9pendent du secteur et du catalogue. Une page de collection ne doit pas \u00eatre utilis\u00e9e comme une fiche produit si elle ne r\u00e9pond pas aux questions n\u00e9cessaires \u00e0 l\u2019achat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/varenne-site-internet-marque-de-luxe-minuit-dorsay-edited-2-1024x606.png\" alt=\"Site internet pour une marque de luxe &quot;Varenne&quot; r\u00e9alis\u00e9 sur Figma par Minuit d\u2019Orsay\" class=\"wp-image-4752\" width=\"1024\" height=\"606\" srcset=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/varenne-site-internet-marque-de-luxe-minuit-dorsay-edited-2-1024x606.png 1024w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/varenne-site-internet-marque-de-luxe-minuit-dorsay-edited-2-300x178.png 300w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/varenne-site-internet-marque-de-luxe-minuit-dorsay-edited-2-768x455.png 768w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/varenne-site-internet-marque-de-luxe-minuit-dorsay-edited-2-1536x910.png 1536w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/varenne-site-internet-marque-de-luxe-minuit-dorsay-edited-2-2048x1213.png 2048w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/varenne-site-internet-marque-de-luxe-minuit-dorsay-edited-2-18x12.png 18w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Varenne : une \u00e9tude fictive de pr\u00e9sentation de collection.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Varenne : conserver la place des images<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Dans <a href=\"https:\/\/minuitdorsay.com\/en\/projet\/varenne\/\">Varenne<\/a>, les photographies de collection guident la composition des pages. La navigation reste discr\u00e8te pour laisser lire les silhouettes et les mati\u00e8res. Le site prolonge ainsi les choix de la campagne, tout en donnant au visiteur des rep\u00e8res pour parcourir la collection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Varenne est une \u00e9tude fictive r\u00e9alis\u00e9e sur Figma. <a href=\"https:\/\/minuitdorsay.com\/en\/site-internet-marque-de-mode\/\">L\u2019article consacr\u00e9 au site d\u2019une marque de mode<\/a> d\u00e9taille la conception du parcours et les diff\u00e9rences entre un site de pr\u00e9sentation et une boutique.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Bureau 37 : quand une marque poss\u00e8de beaucoup de contenus<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><a href=\"https:\/\/minuitdorsay.com\/en\/projet\/bureau-37\/\">Bureau 37<\/a> est une biblioth\u00e8que de r\u00e9f\u00e9rences visuelles. J\u2019ai con\u00e7u le site, son webdesign, l\u2019organisation des contenus, la version mobile et le d\u00e9veloppement WordPress. Une grille donne acc\u00e8s aux images ; un index permet de les explorer par sujet, format ou couleur.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Il ne s\u2019agit pas d\u2019un projet e-commerce. Son int\u00e9r\u00eat ici est l\u2019organisation : quand les campagnes et les archives se multiplient, il faut pouvoir retrouver un contenu et comprendre son contexte. Ce besoin rejoint le travail d\u2019un journal de marque ou d\u2019une archive, avec une structure adapt\u00e9e aux contenus disponibles.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/bureau37-index-desktop-final-1024x550.jpg\" alt=\"Index de Bureau 37 classant des r\u00e9f\u00e9rences visuelles par format, sujet et couleur\" class=\"wp-image-4762\" width=\"1024\" height=\"550\" srcset=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/bureau37-index-desktop-final-1024x550.jpg 1024w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/bureau37-index-desktop-final-300x161.jpg 300w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/bureau37-index-desktop-final-768x413.jpg 768w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/bureau37-index-desktop-final-18x10.jpg 18w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/bureau37-index-desktop-final.jpg 1280w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">Bureau 37 : l\u2019index organise les r\u00e9f\u00e9rences par plusieurs crit\u00e8res.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">La coh\u00e9rence se travaille aussi sur les pages de lecture<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Le <a href=\"https:\/\/minuitdorsay.com\/en\/projet\/tamara-chaudesaigues-blog\/\">blog Tamara Chaudesaigues<\/a> rassemble mode, beaut\u00e9, culture et voyages dans une structure \u00e9ditoriale. Les cat\u00e9gories, la lisibilit\u00e9 des articles et les liens entre les contenus facilitent la poursuite de la lecture.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Une marque qui publie des campagnes ou des articles peut avoir besoin de cette organisation en compl\u00e9ment de sa boutique. <a href=\"https:\/\/minuitdorsay.com\/en\/webdesign-editorial\/\">Le webdesign \u00e9ditorial<\/a> d\u00e9veloppe cette question. <a href=\"https:\/\/minuitdorsay.com\/en\/identite-visuelle-site-internet\/\">L\u2019adaptation de l\u2019identit\u00e9 au site<\/a> concerne aussi les titres, les l\u00e9gendes et les \u00e9crans les plus ordinaires.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Ce qui entre dans la mission<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Je peux travailler la structure, les \u00e9crans, la typographie, les formats d\u2019image et l\u2019adaptation au t\u00e9l\u00e9phone. La reprise de l\u2019identit\u00e9, la pr\u00e9paration des contenus et le d\u00e9veloppement sont des postes \u00e0 pr\u00e9ciser. Le projet doit indiquer ce qui sera con\u00e7u, ce qui sera construit et les \u00e9l\u00e9ments que la marque doit fournir.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pour un premier \u00e9change, votre site actuel, quelques campagnes et la liste des fonctions \u00e0 conserver sont un bon d\u00e9part. Nous pouvons ensuite distinguer les pages de pr\u00e9sentation, les contenus \u00e9ditoriaux et la partie marchande.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/minuitdorsay.com\/en\/contact\/\">Parler de votre projet de mode ou de beaut\u00e9<\/a><\/strong><\/p>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>Comment prolonger les campagnes et l\u2019identit\u00e9 d\u2019une marque sur son site ? Des exemples de conception, de contenu et de parcours.<\/p>","protected":false},"author":2,"featured_media":4718,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[58],"tags":[18,14,20,22,65,64,72,69],"class_list":["post-4346","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode-beaute","tag-direction-artistique","tag-identite-visuelle","tag-minuit-dorsay","tag-paris","tag-site-internet-marque-de-beaute","tag-site-internet-marque-de-mode","tag-webdesign-mode-beaute","tag-webdesigner-londres"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webdesign mode et beaut\u00e9 \u2014 Minuit d\u2019Orsay<\/title>\n<meta name=\"description\" content=\"Comment relier vos campagnes, produits et site ? 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