{"id":4339,"date":"2026-10-09T22:37:01","date_gmt":"2026-10-09T20:37:01","guid":{"rendered":"https:\/\/minuitdorsay.com\/?p=4339"},"modified":"2026-10-16T10:29:04","modified_gmt":"2026-10-16T08:29:04","slug":"identite-visuelle-site-internet","status":"publish","type":"post","link":"https:\/\/minuitdorsay.com\/en\/identite-visuelle-site-internet\/","title":{"rendered":"Identit\u00e9 visuelle et site internet : du papier aux interfaces"},"content":{"rendered":"
\n\n

Pour Le Change<\/a>, le travail d\u2019identit\u00e9 ne s\u2019est pas arr\u00eat\u00e9 au logo. J\u2019ai r\u00e9alis\u00e9 les photographies, les menus d\u00e9pliants, la carte des boissons, les dessous de verre et les panneaux, puis le premier site internet. Les supports reprennent les m\u00eames codes graphiques, avec une mise en page adapt\u00e9e \u00e0 leur usage.<\/p>\n\n\n\n

Un menu se parcourt \u00e0 table ; le site permet de pr\u00e9parer une venue. Le passage du papier \u00e0 l\u2019\u00e9cran demande donc de conserver les rep\u00e8res du lieu et de r\u00e9organiser les informations. C\u2019est une partie de mon travail de webdesigner et de fondatrice de Minuit d\u2019Orsay \u00e0 Paris. Cette attention aux liens entre les supports trouve aussi un \u00e9cho dans le travail de William Morris et sa mani\u00e8re de penser le d\u00e9cor d\u2019un lieu dans son ensemble<\/a>.<\/p>\n\n\n\n

\"Menu
Le menu d\u00e9pliant du Change : couverture bleue et pages int\u00e9rieures claires.<\/figcaption><\/figure>\n\n\n\n

Garder les codes du lieu sans copier le support<\/h2>\n\n\n\n

La typographie, les couleurs et la mani\u00e8re de pr\u00e9senter les images cr\u00e9ent une continuit\u00e9. Sur le site du Change, les photographies montrent la salle et les plats, la navigation donne acc\u00e8s aux cartes et le formulaire permet d\u2019envoyer une demande de r\u00e9servation.<\/p>\n\n\n\n

Les informations doivent aussi se lire sur t\u00e9l\u00e9phone. D\u00e9poser un menu imprim\u00e9 comme une grande image ne r\u00e8gle pas forc\u00e9ment ce besoin. Je regarde les \u00e9l\u00e9ments qui identifient le restaurant, puis la fa\u00e7on dont le client les consultera sur chaque support.<\/p>\n\n\n\n

\"Site
Le site du Change : les photographies et la typographie prolongent l\u2019identit\u00e9 du restaurant.<\/figcaption><\/figure>\n\n\n\n

Le d\u00e9tail de la cr\u00e9ation du site de restaurant<\/a> montre les pages et les fonctions \u00e0 pr\u00e9voir. La page du projet<\/a> rassemble les supports r\u00e9alis\u00e9s.<\/p>\n\n\n\n

Hemra : une identit\u00e9 dans une application<\/h2>\n\n\n\n

Hemra<\/a> est une application d\u2019inventaire num\u00e9rique pour les r\u00e9sidences, les logements Airbnb, les h\u00f4tels et les collections priv\u00e9es. Pour ce projet, les missions couvrent l\u2019identit\u00e9, le product design et les interfaces UX\/UI, ainsi que l\u2019adaptation \u00e0 l\u2019\u00e9cosyst\u00e8me Apple et la pr\u00e9paration de la mise en ligne sur l\u2019App Store.<\/p>\n\n\n\n

Une application ajoute des t\u00e2ches \u00e0 accomplir : consulter, classer ou compl\u00e9ter des informations. Les titres, les rep\u00e8res et les \u00e9l\u00e9ments d\u2019interface doivent rester coh\u00e9rents tout en accompagnant ces usages. L\u2019identit\u00e9 ne concerne donc pas uniquement l\u2019\u00e9cran d\u2019accueil.<\/p>\n\n\n\n

\"\u00c9cran
Hemra : une interface d\u2019inventaire num\u00e9rique.<\/figcaption><\/figure>\n\n\n\n

Varenne : examiner les choix avant le d\u00e9veloppement<\/h2>\n\n\n\n

Varenne<\/a> est une \u00e9tude fictive de site de mode con\u00e7ue jusqu\u2019au prototype interactif sur Figma. J\u2019y ai travaill\u00e9 la direction visuelle, la hi\u00e9rarchie et la pr\u00e9sentation d\u2019une collection. Le prototype permet d\u2019examiner les \u00e9crans et les parcours avant un d\u00e9veloppement \u00e9ventuel.<\/p>\n\n\n\n

Pour une marque, je distingue l\u2019identit\u00e9 \u00e0 conserver, les contenus \u00e0 pr\u00e9senter et les actions \u00e0 faciliter. Le site d\u2019une marque de mode<\/a> et le webdesign mode et beaut\u00e9<\/a> pr\u00e9cisent ces besoins. Une \u00e9tude de conception reste distincte d\u2019une boutique d\u00e9ploy\u00e9e.<\/p>\n\n\n\n

Le logo ne porte pas toutes les d\u00e9cisions<\/h2>\n\n\n\n

Une identit\u00e9 se retrouve aussi dans la taille des titres, les espacements, les l\u00e9gendes, les images et les boutons. Ces \u00e9l\u00e9ments apparaissent sur beaucoup de pages et doivent fonctionner avec des contenus diff\u00e9rents. Je cherche \u00e0 d\u00e9finir des r\u00e8gles utilisables, plut\u00f4t qu\u2019une seule composition difficile \u00e0 d\u00e9cliner.<\/p>\n\n\n\n

L\u2019organisation \u00e9ditoriale d\u2019un site<\/a> rejoint ce travail : une page de r\u00e9f\u00e9rence, un article et une page pratique peuvent conserver les m\u00eames rep\u00e8res sans avoir la m\u00eame structure.<\/p>\n\n\n\n

Les \u00e9l\u00e9ments utiles pour commencer<\/h2>\n\n\n\n

Le logo et ses variantes, les polices utilis\u00e9es, les couleurs, les photographies et quelques supports existants constituent un bon d\u00e9part. Ajoutez le site actuel et les pages qui vous semblent les moins coh\u00e9rentes. Je peux ainsi distinguer ce qui m\u00e9rite d\u2019\u00eatre conserv\u00e9 de ce qui doit \u00eatre adapt\u00e9 au mobile et \u00e0 la navigation.<\/p>\n\n\n\n

Le p\u00e9rim\u00e8tre peut comprendre l\u2019identit\u00e9 visuelle, le webdesign et les supports imprim\u00e9s. Les missions r\u00e9alis\u00e9es pour Le Change et Hemra montrent des combinaisons possibles ; elles n\u2019imposent pas de refaire toute l\u2019identit\u00e9 d\u2019un projet.<\/p>\n\n\n\n

Parler de votre identit\u00e9 et de votre site<\/a><\/strong><\/p>\n\n<\/div>","protected":false},"excerpt":{"rendered":"

Le Change, Hemra et Varenne montrent comment adapter les choix graphiques au papier, au site et aux interfaces.<\/p>","protected":false},"author":2,"featured_media":4693,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32],"tags":[18,14,20,22,49,71],"class_list":["post-4339","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-identite","tag-direction-artistique","tag-identite-visuelle","tag-minuit-dorsay","tag-paris","tag-web-designer-paris","tag-webdesign-editorial"],"yoast_head":"\nIdentit\u00e9 visuelle et site internet \u2014 Minuit d\u2019Orsay<\/title>\n<meta name=\"description\" content=\"Du papier aux interfaces : d\u00e9couvrez les missions et les choix r\u00e9alis\u00e9s pour Le Change, Hemra et Varenne par Minuit d\u2019Orsay \u00e0 Paris.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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