{"id":4322,"date":"2026-10-09T22:36:58","date_gmt":"2026-10-09T20:36:58","guid":{"rendered":"https:\/\/minuitdorsay.com\/?p=4322"},"modified":"2026-10-20T22:32:45","modified_gmt":"2026-10-20T20:32:45","slug":"webdesign-editorial","status":"publish","type":"post","link":"https:\/\/minuitdorsay.com\/en\/webdesign-editorial\/","title":{"rendered":"Webdesign \u00e9ditorial : organiser les images et les contenus d\u2019un site"},"content":{"rendered":"
\n\n

Sur Bureau 37<\/a>, la page d\u2019accueil donne acc\u00e8s \u00e0 une grille de r\u00e9f\u00e9rences visuelles. L\u2019index r\u00e9pond \u00e0 un autre besoin : retrouver une image par sujet, format ou couleur. Ce sont deux fa\u00e7ons de parcourir une m\u00eame collection, selon que l\u2019on souhaite regarder ou chercher.<\/p>\n\n\n\n

C\u2019est ce qui m\u2019int\u00e9resse dans le webdesign \u00e9ditorial. Je travaille l\u2019ordre des contenus, la place des images, les titres et les liens entre les pages. La mise en page aide \u00e0 lire ; la navigation permet de poursuivre. Je suis Tamara Chaudesaigues, webdesigner et fondatrice de Minuit d\u2019Orsay \u00e0 Paris.<\/p>\n\n\n\n

\"Accueil
Bureau 37 : la grille d\u2019accueil pr\u00e9sente les r\u00e9f\u00e9rences.<\/figcaption><\/figure>\n\n\n\n

Une page d\u2019accueil et un index ont des r\u00f4les diff\u00e9rents<\/h2>\n\n\n\n

Une page d\u2019accueil peut pr\u00e9senter une s\u00e9lection et donner un premier aper\u00e7u. Un index permet de retrouver un contenu selon des crit\u00e8res. Lorsque la collection grandit, ces deux usages deviennent distincts. Une navigation courte ne signifie pas que toutes les images doivent \u00eatre r\u00e9unies sur une seule page.<\/p>\n\n\n\n

Pour Bureau 37, les missions ont compris la conception du site, le webdesign, l\u2019organisation des contenus, la version mobile et le d\u00e9veloppement WordPress. Le fond blanc et une typographie lisible donnent de la place aux r\u00e9f\u00e9rences. L\u2019index structure ensuite la recherche.<\/p>\n\n\n\n

\"Index
L\u2019index de Bureau 37 : un acc\u00e8s compl\u00e9mentaire \u00e0 la collection.<\/figcaption><\/figure>\n\n\n\n

La page de contenu doit pouvoir se lire seule<\/h2>\n\n\n\n

Un visiteur peut arriver directement sur une page depuis un lien ou un moteur de recherche. Cette page doit donc pr\u00e9senter son sujet et donner des rep\u00e8res sans d\u00e9pendre d\u2019une visite pr\u00e9alable de l\u2019accueil. Le titre, les informations associ\u00e9es \u00e0 l\u2019image et les liens vers d\u2019autres contenus prennent alors une place importante.<\/p>\n\n\n\n

Le blog Tamara Chaudesaigues<\/a> est un autre exemple : des cat\u00e9gories visibles, des articles lisibles et des liens pour poursuivre la lecture. Les rubriques r\u00e9unissent des sujets diff\u00e9rents ; chaque article doit aussi pouvoir exister comme une page de lecture.<\/p>\n\n\n\n

\"Page
Bureau 37 : une page de r\u00e9f\u00e9rence associe une image \u00e0 ses informations.<\/figcaption><\/figure>\n\n\n\n

Une collection de mode demande un autre rythme<\/h2>\n\n\n\n

Dans Varenne, une \u00e9tude fictive pour une marque de mode<\/a>, j\u2019ai travaill\u00e9 de grands visuels, une hi\u00e9rarchie sobre et une navigation r\u00e9duite. Le projet va jusqu\u2019au prototype interactif sur Figma : il montre la pr\u00e9sentation d\u2019une collection, pas une boutique d\u00e9ploy\u00e9e.<\/p>\n\n\n\n

Le besoin diff\u00e8re d\u2019un r\u00e9pertoire de r\u00e9f\u00e9rences. Il faut d\u2019abord pr\u00e9senter les silhouettes et les mati\u00e8res, puis conserver des rep\u00e8res dans les pages. Le m\u00eame int\u00e9r\u00eat pour l\u2019image peut donc produire des structures tr\u00e8s diff\u00e9rentes.<\/p>\n\n\n\n

La conception d\u2019un site de marque de mode<\/a> pr\u00e9cise ce parcours. Les questions de mode et de beaut\u00e9<\/a> compl\u00e8tent la lecture pour les marques qui doivent \u00e9galement pr\u00e9senter des produits.<\/p>\n\n\n\n

Le t\u00e9l\u00e9phone change les proportions<\/h2>\n\n\n\n

Un grand \u00e9cran permet de montrer plusieurs images c\u00f4te \u00e0 c\u00f4te. Un t\u00e9l\u00e9phone demande de revoir l\u2019ordre, le cadrage et la taille des textes. Je regarde ce qui doit rester visible dans une photographie et la mani\u00e8re dont on passe d\u2019un contenu \u00e0 l\u2019autre.<\/p>\n\n\n\n

Ces choix sont li\u00e9s \u00e0 la place de la photographie dans un site<\/a>. Ils doivent aussi permettre de continuer \u00e0 publier : ajouter une image ou un article ne devrait pas demander de reconstruire chaque page.<\/p>\n\n\n\n

Ce que je pr\u00e9pare avant les maquettes<\/h2>\n\n\n\n

Je commence par un \u00e9chantillon de contenus, les rubriques n\u00e9cessaires et les principales actions attendues du visiteur. Nous d\u00e9finissons les types de pages et les liens entre elles. Je travaille ensuite la typographie, les formats d\u2019image, les \u00e9crans mobiles et le d\u00e9veloppement selon le p\u00e9rim\u00e8tre du projet.<\/p>\n\n\n\n

Bureau 37, Varenne et le blog partagent une attention aux images, mais ils r\u00e9pondent \u00e0 trois besoins. C\u2019est le contenu \u00e0 organiser et l\u2019usage du site qui d\u00e9terminent la structure.<\/p>\n\n\n\n

Parler de votre site \u00e9ditorial<\/a><\/strong><\/p>\n\n<\/div>","protected":false},"excerpt":{"rendered":"

Bureau 37, Varenne et un blog : trois exemples de structure, d\u2019images et de navigation pour des besoins diff\u00e9rents.<\/p>","protected":false},"author":2,"featured_media":5221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[56],"tags":[18,14,20,22,49,71],"class_list":["post-4322","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-webdesign","tag-direction-artistique","tag-identite-visuelle","tag-minuit-dorsay","tag-paris","tag-web-designer-paris","tag-webdesign-editorial"],"yoast_head":"\nWebdesign \u00e9ditorial : images, index et navigation<\/title>\n<meta name=\"description\" content=\"Bureau 37, Varenne et un blog : d\u00e9couvrez comment Minuit d\u2019Orsay \u00e0 Paris organise les images, les contenus et les parcours d\u2019un site \u00e9ditorial.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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