{"id":4904,"date":"2026-10-20T16:34:09","date_gmt":"2026-10-20T14:34:09","guid":{"rendered":"https:\/\/minuitdorsay.com\/branding\/"},"modified":"2026-10-21T10:05:34","modified_gmt":"2026-10-21T08:05:34","slug":"branding","status":"publish","type":"page","link":"https:\/\/minuitdorsay.com\/en\/services\/branding\/","title":{"rendered":"Identit\u00e9 &#038; direction artistique"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"4904\" class=\"elementor elementor-4904\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad240001 e-flex e-con-full md-sm-intro e-con e-parent\" data-id=\"ad240001\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad240002 elementor-widget elementor-widget-heading\" data-id=\"ad240002\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Identit\u00e9 &amp; direction artistique<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad240003 elementor-widget elementor-widget-heading\" data-id=\"ad240003\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<p class=\"elementor-heading-title elementor-size-default\">Un logo ne suffit pas \u00e0 raconter un lieu ou une marque. Minuit d\u2019Orsay construit un langage visuel \u00e0 partir de votre activit\u00e9 : typographies, couleurs, photographie et principes de composition, pens\u00e9s pour se retrouver sur vos diff\u00e9rents supports.<\/p>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00310033 e-grid e-con-full md-sm-section e-con e-parent\" data-id=\"00310033\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-00310022 e-grid e-con-full md-sm-visual e-con e-parent\" data-id=\"00310022\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0031001d md-sm-image is-active elementor-widget elementor-widget-image\" data-id=\"0031001d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1498\" height=\"984\" src=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-identite-photographie-minuit-dorsay-paris.jpg\" class=\"attachment-full size-full wp-image-4785\" alt=\"Logo blanc Le Change superpos\u00e9 \u00e0 une photographie de la salle du caf\u00e9-restaurant.\" srcset=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-identite-photographie-minuit-dorsay-paris.jpg 1498w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-identite-photographie-minuit-dorsay-paris-300x197.jpg 300w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-identite-photographie-minuit-dorsay-paris-1024x673.jpg 1024w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-identite-photographie-minuit-dorsay-paris-768x504.jpg 768w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-identite-photographie-minuit-dorsay-paris-18x12.jpg 18w\" sizes=\"(max-width: 1498px) 100vw, 1498px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0031001e md-sm-image elementor-widget elementor-widget-image\" data-id=\"0031001e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1078\" height=\"1353\" src=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/Varenne-\u2014-webdesign-mode-par-Minuit-dOrsay-e1790876400489.jpg\" class=\"attachment-full size-full wp-image-4718\" alt=\"Projet Varenne de webdesign mode r\u00e9alis\u00e9 par Minuit d\u2019Orsay, webdesigner \u00e0 Paris\" srcset=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/Varenne-\u2014-webdesign-mode-par-Minuit-dOrsay-e1790876400489.jpg 1078w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/Varenne-\u2014-webdesign-mode-par-Minuit-dOrsay-e1790876400489-239x300.jpg 239w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/Varenne-\u2014-webdesign-mode-par-Minuit-dOrsay-e1790876400489-816x1024.jpg 816w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/Varenne-\u2014-webdesign-mode-par-Minuit-dOrsay-e1790876400489-768x964.jpg 768w\" sizes=\"(max-width: 1078px) 100vw, 1078px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0031001f md-sm-image elementor-widget elementor-widget-image\" data-id=\"0031001f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1498\" height=\"984\" src=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-identite-photographie-minuit-dorsay-paris.jpg\" class=\"attachment-full size-full wp-image-4785\" alt=\"Logo blanc Le Change superpos\u00e9 \u00e0 une photographie de la salle du caf\u00e9-restaurant.\" srcset=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-identite-photographie-minuit-dorsay-paris.jpg 1498w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-identite-photographie-minuit-dorsay-paris-300x197.jpg 300w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-identite-photographie-minuit-dorsay-paris-1024x673.jpg 1024w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-identite-photographie-minuit-dorsay-paris-768x504.jpg 768w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-identite-photographie-minuit-dorsay-paris-18x12.jpg 18w\" sizes=\"(max-width: 1498px) 100vw, 1498px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00310020 md-sm-image elementor-widget elementor-widget-image\" data-id=\"00310020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/minuit-dorsay-webdesigner-paris-studio-minuit.jpg\" class=\"attachment-full size-full wp-image-4435\" alt=\"Identit\u00e9 visuelle et webdesign du portfolio Studio Minuit \u00e0 Paris\" srcset=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/minuit-dorsay-webdesigner-paris-studio-minuit.jpg 1080w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/minuit-dorsay-webdesigner-paris-studio-minuit-300x300.jpg 300w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/minuit-dorsay-webdesigner-paris-studio-minuit-1024x1024.jpg 1024w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/minuit-dorsay-webdesigner-paris-studio-minuit-150x150.jpg 150w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/minuit-dorsay-webdesigner-paris-studio-minuit-768x768.jpg 768w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-00310021 md-sm-image elementor-widget elementor-widget-image\" data-id=\"00310021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1498\" height=\"984\" src=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-identite-photographie-minuit-dorsay-paris.jpg\" class=\"attachment-full size-full wp-image-4785\" alt=\"Logo blanc Le Change superpos\u00e9 \u00e0 une photographie de la salle du caf\u00e9-restaurant.\" srcset=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-identite-photographie-minuit-dorsay-paris.jpg 1498w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-identite-photographie-minuit-dorsay-paris-300x197.jpg 300w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-identite-photographie-minuit-dorsay-paris-1024x673.jpg 1024w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-identite-photographie-minuit-dorsay-paris-768x504.jpg 768w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-identite-photographie-minuit-dorsay-paris-18x12.jpg 18w\" sizes=\"(max-width: 1498px) 100vw, 1498px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00310032 e-flex e-con-full md-sm-list e-con e-parent\" data-id=\"00310032\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-00310025 e-flex e-con-full md-sm-item e-con e-parent\" data-id=\"00310025\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00310023 md-sm-heading elementor-widget elementor-widget-heading\" data-id=\"00310023\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Positionnement &amp; intention<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be000007 e-flex e-con-full md-sm-copy e-con e-parent\" data-id=\"be000007\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00310024 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"00310024\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Les premiers \u00e9changes permettent de comprendre votre activit\u00e9, votre public et les particularit\u00e9s de votre projet. Ils donnent une direction aux choix visuels et pr\u00e9cisent ce que l\u2019identit\u00e9 doit exprimer.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00310028 e-flex e-con-full md-sm-item e-con e-parent\" data-id=\"00310028\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00310026 md-sm-heading elementor-widget elementor-widget-heading\" data-id=\"00310026\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Art direction<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be000008 e-flex e-con-full md-sm-copy e-con e-parent\" data-id=\"be000008\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00310027 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"00310027\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>R\u00e9f\u00e9rences, images, typographies et mati\u00e8res composent un univers visuel. Cette direction guide le projet et permet de faire des choix coh\u00e9rents, du premier support au site internet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0031002b e-flex e-con-full md-sm-item e-con e-parent\" data-id=\"0031002b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00310029 md-sm-heading elementor-widget elementor-widget-heading\" data-id=\"00310029\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logo &amp; signes graphiques<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be000009 e-flex e-con-full md-sm-copy e-con e-parent\" data-id=\"be000009\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0031002a elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0031002a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le logo et ses diff\u00e9rentes versions sont dessin\u00e9s pour leurs conditions d\u2019utilisation : \u00e9cran, impression, enseigne ou petit format. Des signes et des \u00e9l\u00e9ments graphiques peuvent compl\u00e9ter cette signature selon les besoins du projet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0031002e e-flex e-con-full md-sm-item e-con e-parent\" data-id=\"0031002e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0031002c md-sm-heading elementor-widget elementor-widget-heading\" data-id=\"0031002c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Typographies, couleurs &amp; compositions<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be00000a e-flex e-con-full md-sm-copy e-con e-parent\" data-id=\"be00000a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0031002d elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"0031002d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Le studio d\u00e9finit un ensemble de choix qui fonctionne au-del\u00e0 du logo. La hi\u00e9rarchie, les associations de caract\u00e8res, les couleurs et la place des images donnent une continuit\u00e9 \u00e0 vos documents et \u00e0 vos interfaces.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00310031 e-flex e-con-full md-sm-item e-con e-parent\" data-id=\"00310031\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0031002f md-sm-heading elementor-widget elementor-widget-heading\" data-id=\"0031002f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Charte &amp; d\u00e9clinaisons<\/h2>\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be00000b e-flex e-con-full md-sm-copy e-con e-parent\" data-id=\"be00000b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-00310030 elementor-widget__width-initial elementor-widget-tablet__width-initial elementor-widget-mobile__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"00310030\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Les choix retenus sont rassembl\u00e9s dans des rep\u00e8res et des fichiers utilisables : logos, couleurs, typographies et principes de mise en page. Les d\u00e9clinaisons pr\u00e9vues dans la mission permettent ensuite de faire vivre l\u2019identit\u00e9.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad28000c e-flex e-con-full e-con e-parent\" data-id=\"ad28000c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-ad700000 e-flex e-con-full e-con e-parent\" data-id=\"ad700000\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad280009 elementor-widget elementor-widget-heading\" data-id=\"ad280009\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Projets branding<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad28000b elementor-widget elementor-widget-heading\" data-id=\"ad28000b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/minuitdorsay.com\/en\/projets\/branding\/\">Voir tous nos projets branding<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad28000a elementor-grid-2 elementor-grid-tablet-2 elementor-grid-mobile-1 elementor-posts--thumbnail-top md-dynamic-projects md-dynamic-services elementor-widget elementor-widget-posts\" data-id=\"ad28000a\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;classic_columns&quot;:&quot;2&quot;,&quot;classic_columns_tablet&quot;:&quot;2&quot;,&quot;classic_columns_mobile&quot;:&quot;1&quot;,&quot;classic_row_gap&quot;:{&quot;unit&quot;:&quot;rem&quot;,&quot;size&quot;:2,&quot;sizes&quot;:[]},&quot;classic_row_gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;classic_row_gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"posts.classic\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-posts-container elementor-posts elementor-posts--skin-classic elementor-grid\" role=\"list\">\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4658 md_projet type-md_projet status-publish has-post-thumbnail hentry md_filtre-application md_mission-deploiement-ios-app-store md_mission-direction-artistique md_mission-identite-branding md_mission-product-design md_mission-seo md_mission-ux-ui md-filter-project md-card-service-identity md-card-industry-tech\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/minuitdorsay.com\/en\/projet\/hemra\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"1001\" src=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/hemra-studios-inventaire-numerique-airbnb-818x1024.jpg\" class=\"attachment-large size-large wp-image-4693\" alt=\"\" srcset=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/hemra-studios-inventaire-numerique-airbnb-818x1024.jpg 818w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/hemra-studios-inventaire-numerique-airbnb-240x300.jpg 240w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/hemra-studios-inventaire-numerique-airbnb-768x961.jpg 768w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/09\/hemra-studios-inventaire-numerique-airbnb.jpg 1079w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/minuitdorsay.com\/en\/projet\/hemra\/\" >\n\t\t\t\tHemra\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Design + Branding + SEO&#10;2026<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<article class=\"elementor-post elementor-grid-item post-4551 md_projet type-md_projet status-publish has-post-thumbnail hentry md_filtre-hospitality md_filtre-identite-visuelle md_filtre-webdesign md_mission-creation-formulaire-reservation-en-ligne md_mission-developpement-web md_mission-direction-artistique md_mission-identite-branding md_mission-photographie md_mission-print md_mission-seo md_mission-ux-webdesign md-filter-project md-card-service-web md-card-service-identity md-card-service-print md-card-service-photo md-card-industry-food\" role=\"listitem\">\n\t\t\t\t<a class=\"elementor-post__thumbnail__link\" href=\"https:\/\/minuitdorsay.com\/en\/projet\/le-change-avignon\/\" tabindex=\"-1\" >\n\t\t\t<div class=\"elementor-post__thumbnail\"><img loading=\"lazy\" decoding=\"async\" width=\"682\" height=\"1024\" src=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-restaurant-identite-minuit-dorsay-paris-682x1024.jpg\" class=\"attachment-large size-large wp-image-4789\" alt=\"Logo blanc Le Change sur une photographie du mur en pierre et d\u2019une table du restaurant.\" srcset=\"https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-restaurant-identite-minuit-dorsay-paris-682x1024.jpg 682w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-restaurant-identite-minuit-dorsay-paris-200x300.jpg 200w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-restaurant-identite-minuit-dorsay-paris-768x1153.jpg 768w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-restaurant-identite-minuit-dorsay-paris-8x12.jpg 8w, https:\/\/minuitdorsay.com\/wp-content\/uploads\/2026\/10\/le-change-restaurant-identite-minuit-dorsay-paris.jpg 998w\" sizes=\"(max-width: 682px) 100vw, 682px\" \/><\/div>\n\t\t<\/a>\n\t\t\t\t<div class=\"elementor-post__text\">\n\t\t\t\t<h3 class=\"elementor-post__title\">\n\t\t\t<a href=\"https:\/\/minuitdorsay.com\/en\/projet\/le-change-avignon\/\" >\n\t\t\t\tLe Change\t\t\t<\/a>\n\t\t<\/h3>\n\t\t\t\t<div class=\"elementor-post__excerpt\">\n\t\t\t<p>Code + Design + Branding + Print + Photo + SEO&#10;2026<\/p>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/article>\n\t\t\t\t<\/div>\n\t\t\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ad24001d e-flex e-con-full e-con e-parent\" data-id=\"ad24001d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ad24001e elementor-widget elementor-widget-heading\" data-id=\"ad24001e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Parlons de votre projet<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad24001f elementor-widget elementor-widget-text-editor\" data-id=\"ad24001f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Une cr\u00e9ation ou une refonte de site, une identit\u00e9 ou des images pour votre lieu ? \u00c9crivez \u00e0 Tamara pour pr\u00e9senter votre projet et demander un devis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad240020 elementor-widget elementor-widget-heading\" data-id=\"ad240020\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"mailto:hello@minuitdorsay.com\">hello@minuitdorsay.com \u2197<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ad240021 elementor-widget elementor-widget-heading\" data-id=\"ad240021\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\"><a href=\"https:\/\/minuitdorsay.com\/en\/projets\/\">Voir les projets \u2192<\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Identit\u00e9 &amp; direction artistique Un logo ne suffit pas \u00e0 raconter un lieu ou une marque. Minuit d\u2019Orsay construit un langage visuel \u00e0 partir de votre activit\u00e9 : typographies, couleurs, photographie et principes de composition, pens\u00e9s pour se retrouver sur vos diff\u00e9rents supports. Positionnement &amp; intention Les premiers \u00e9changes permettent de comprendre votre activit\u00e9, votre [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":4899,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-4904","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Identit\u00e9 &amp; direction artistique - Minuit d&#039;Orsay<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/minuitdorsay.com\/en\/services\/branding\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Identit\u00e9 &amp; direction artistique - Minuit d&#039;Orsay\" \/>\n<meta property=\"og:description\" content=\"Identit\u00e9 &amp; direction artistique Un logo ne suffit pas \u00e0 raconter un lieu ou une marque. 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